- 100% Wool
- Curved visor
- Adjustable Buckle
- Harris Tweed Side Patch Branding
- New Era Side Embroidered Branding
In the 1920s Ehrhardt Koch sees an opportunity to redesign the process and quality of headwear and borrows money from his sister and former co-worker to start E. Koch Company. In its first year of operation, the company used their new process to produce more than 60,000 Gatsby-style caps. After a successful launch, E. Koch Company officially changes its name to New Era Cap Co.