Good Measure

Good Measure - M21 Crew Neck Sweatshirt - Indigo


Good Measure - M21 Crew Neck Sweatshirt - Indigo

  • Heavyweight 400gsm loop back jersey using indigo yarn
  • 100% Cotton
  • Vintage US Sportswear inspired "'Reverse Weave "
  • Double thickness rib side inserts
  • Ribbed V neck insert
  • Traditional fit
  • Cover stitched seams
  • Bar tacked at all seam ends for strength
  • Strengthened internally at shoulder stress points
  • Back neck crescent
  • Limited run
  • Made in England

Good Measure is the culmination of years of 'we should do that' or 'that's good but would be better if...' conversations, these usually took place in some pub or other and it was in one of these hostelries that they decided to get over the bar room bravado and jump into the world of limited run, high quality clothing making the kind of things they like without compromise.

With this ethos, Good Measure have set out to base production in the UK whenever possible, from manufacturing their own fabrics to construction, swing tags and labels etc. Obviously there are exceptions to the above, British grown cotton is pretty thin on the ground so the cotton required to make their fabrics would have to come from somewhere warmer than Lancashire. There’s the odd occasion when the service or product just isn't available to Good Measure here and in that case they use the very best from Europe, the USA and Japan.

Good Measure have taken inspiration from archive Japanese and U.S. products to produce what is in our eyes the perfect sweatshirt. Made from 3 thread heavyweight loop back 400 gsm 100% cotton, features include double ribbed side panels, reverse weave construction, bar tacking at critical stress points and importantly rib that holds it's shape. 

The construction of the loop back fabric on the sweatshirt is a 3 thread fleece construction. These are the face, the loop and a tie yarn, the loop is ecru yarn and may take on some indigo when washed. The tie yarn is a regular navy yarn and the face is the indigo yarn which will fade. As with denim jeans using indigo means that there maybe some 'bleed' from the sweatshirt. Be careful around light furniture. 

The fit is classic, not oversize, not slim and Made in England. With all their products please allow for 5% shrinkage, wash cold and dry.

 Size Pit to Pit Body Length
S 22" 29"
M 23" 29"
L 24.5" 30"
XL 26" 30"
  • UK 1-2 working days : £4.95
  • EU 5-6 working days : £14.95
  • Rest of the World 6-14 working days* £19.95 

If you require any further information please find extended shipping and returns overview on the link supplied.

* Depending on location.


If you need any help with sizing or any other questions? Please get in touch